Video Presentations

Live CC Orlando Demo Interview: Gail MacKay, VP of Business Development, Genticity
Call Center Magazine's Joe Fleischer sits down with Gail MacKay to talk about web based
software in the contact center...
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Optimization Revisited: When CRM Meets Performance Management
Listen to this informative discussion with Gail Mackay, Vice President of Business
Development of Genticity and Mike Callaghan, CEO of OPUS Group as they discuss these two
exciting technologies and how they are being used together to revolutionize the customer
care profession.
Watch the Presentation (1:07:55)

Live CC Dallas Demo Interview: Paul Bertin, CEO, Genticity
CommWeb - The Telecom Pipeline
Call Center Magazine's Joe Fleischer sits down with Paul Bertin to talk IP communications
in the contact center from both technical and, perhaps more importantly, operational
viewpoints ...
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"If you build it, they will come." Improving the Customer/Agent Experience with a
Multi-Channel Contact Center
Jim Skjeveland, Sr. Vice President, CSD Call Centers and Paul Bertin, CEO, Genticity
offer practical insight on how to avoid the pitfalls and reap the rewards of rapidly
implementing web-based technologies. Learn what to measure to define a strong business
case and how to ensure that your Return on Investment (ROI) is achieved.
Watch the Presentation (1:17:24)

Paul Bertin - Inbound/Outbound CIM Solutions, Genticity
Contact Center World
Paul Bertin discusses tips for contact center managers looking to replace
their existing technologies ...
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